Strategy and Consulting
Your company needs a customized, coordinated attack on your market. Simply cobbling together a website and buying some adwords ads are not going to make a profitable marketing campaign. We take the time to completely understand your business, your customers, your competitors, what you’ve done in the past, and what your goals are for the future. We work together to build a strategy and a customized implementation plan to get your message to potential buyers; no matter where they “live”. We make sure there is total transparency into what we’re going to do for your company, why we’re doing it, and exactly ...
Are the Yellow Pages DOA?
One of my reasons for starting Strategic Online Profits was to help local and smaller businesses develop a broader and more comprehensive online presence. The need for this service was recently highlighted to me on a recent visit to our nations capital. After attending a seminar on Friday, I was headed to Philadelphia for a client on Saturday, so I decided I would visit with my son Friday night. My son, who recently graduated from college, now lives in DC in one of the larger apartment complexes that dot the Connecticut Ave. area of Washington. A moderately upscale complex filled primarily ...
Direct Marketing
Advertising costs are soaring through the roof. For example, it will now cost $3 million dollars for a 30 second spot during the 2009 Superbowl. It is becoming increasingly harder and harder to get the attention of your customers and target audience. That’s why a more fine-tuned approach to marketing is more effective than the shot gun blast. Today, one of the hottest trends and most effective, is using a combination of both traditional and online marketing to drive highly targeted and thus, high converting visitors, to your business. At Strategic Online Profits we help companies build deeper connections with their customer base. Our ...
Internet Marketing
Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet. Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization. Internet marketing has grown ...
Identity and Branding
We believe in brands. In their power. Their value. Their increasing importance in customers' lives. We believe our job is to help our clients build enduring brands that live as part of customers' lives and command their loyalty and confidence. A company’s brand should drive every single marketing decision. At Strategic Online Profits, we seek to insure that the brand is true in all its manifestations – from advertisings to the development of loyalty programs to web site design and interactive campaigns. We help our clients to build, grow and proactively manage their brands. Services we offer: Online Brand Development Web Site Design Offline and ...
Articles
Your Blog as a HubIf you are a business, brand, or consultant, you need to have an online presence....
Are the Yellow Pages DOA?
One of my reasons for starting Strategic Online Profits was to help local and smaller...
Search Engine Ranking Critical
A recently released study showing the importance of search engine rankings confirms...
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Promoting Your Business
5 Powerful Ways To Promote Your Online Business For FreeMany people are of the mistaken belief that only the big time players can generate...
How to Promote Your Online Business with Articles
There are people all across the world that use the internet to make money. It’s...
Choosing The Best Domain Name To Promote Success For Your Online Business
Although it is quite plausible that your great, catchy and money-magnetic domain...
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SEO
Can an SEO Agency Really Help Your Business?With the large number of businesses that are online these days, getting your website noticed can sure be a challenge. It is good that there are internet marketing services companies that can help you in your pursuit of making your online presence known. But can an SEO agency really help? Many search engine optimization agencies have come up with proven... [Read more of this review]
What is SEO – And Why Should I Care?
What, exactly, is SEO? Good question. Newer internet marketers, and even some not-so-new to the industry, may be wondering just what SEO means, and how it applies to their own online business. Let’s take a quick overview of SEO and see how you can use it to leverage your own online business. SEO, or search engine optimization, is a fancy term... [Read more of this review]
SEO Website Organization – Is Your Website Easy to Use?
Website and Web Page Organization The information architecture or organization and layout of a website’s information have a large impact on search engine ranking. For SEO purposes, each page of a website should be optimized so that search engines can easily find and index the website’s content. Most visitors to websites arrive with a specific concern... [Read more of this review]
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