Identity and Branding
We believe in brands. In their power. Their value. Their increasing importance in customers' lives. We believe our job is to help our clients build enduring brands that live as part of customers' lives and command their loyalty and confidence. A company’s branding should drive every single marketing decision. At Strategic Online Profits, we seek to insure that the brand is true in all its manifestations – from advertising to the development of loyalty programs to web site design and interactive campaigns. We help our clients to build, grow and proactively manage their brands. Services we offer: Online Brand Development Web Site Design Offline and ...
Are the Yellow Pages DOA?
One of my reasons for starting Strategic Online Profits was to help local and smaller businesses develop a broader and more comprehensive online presence. The need for this service was recently highlighted to me on a recent visit to our nations capital. After attending a seminar on Friday, I was headed to Philadelphia for a client on Saturday, so I decided I would visit with my son Friday night. My son, who recently graduated from college, now lives in DC in one of the larger apartment complexes that dot the Connecticut Ave. area of Washington. A moderately upscale complex filled primarily ...
SEO – Search Engine Optimization
We Love SEO! Everyone loves successful SEO - search engine optimization, because you can get lots of traffic…and…it’s free! The main problem with many so-called experts in SEO is that they get so focused on ranking that they forget the end result you want is to drive traffic to your business. The other problem is, that no one definitively knows how Google decides where to rank your site and when it will show up. Any expert that tells you that they know exactly how Google’s ranking works and/or guarantees that you’ll get into the top spots (for a fee, of course), ...
Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet. Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization and we are ...
Strategy and Consulting
Your company needs a customized, coordinated attack on your market to have an effective online marketing plan. Simply cobbling together a website with rudimentary SEO and buying some adwords ads are not going to make a profitable marketing campaign. We take the time to completely understand your business, your customers, your competitors, what you’ve done in the past, and what your goals are for the future. We work together to build a strategy and a customized implementation plan to get your message to potential buyers; no matter where they “live”. We make sure there is total transparency into what we’re going to ...
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