5 Powerful Ways To Promote Your Online Business For Free

Many people are of the mistaken belief that only the big time players can generate cascading traffic for their websites because only these big time players have the budget to implement the marketing techniques necessary to garner a lot of visitors for their web pages.

Though some traffic generation strategies cost real money to launch, there are a lot of highly powerful methods that will not cost you a single cent. Indeed, there are free internet marketing tactics that will promise thousands upon thousands of visitors on a regular basis – if they are executed properly.

Here are 5 powerful, and free, ways to promote your online business:

1. Article marketing. Article marketing is, without a doubt, the most effective way to generate traffic for any website. Article marketing involves the writing of 250 to 750 word articles relevant to the subject of your website and populated by a healthy amount of specific keywords being targeted for that particular piece. Each article should be accompanied by an attention-grabbing title and a resource box that contains a clear call to action which will be leading readers to the author’s website. Such an article will be submitted to any, or all, of the many article directories on the web today. Article marketing is a great way to build your brand, to build your name as an expert in the industry, and to build back links that will greatly improve your website’s position in search engine results.

2. Viral marketing. Viral marketing is the online equivalent of word-of-mouth advertising. Basically, it’s about releasing something really cool for free and relying on the people who will get to experience it to share the same with the people they know. Of course, the viral seed should carry your business message – specifically, a link to your website – for this strategy to work. Delivering the viral seed to 5 people can immediately spread your link to 25 people, and to 625 people, and to thousands more after that. The number of people who will get to experience the viral seed will exponentially grow, a testament to the sheer marketing power of viral marketing. Examples of a viral seed are a free eBook, a free software program, a free discount coupon, and the likes.

3. Press release marketing. Offline and online publications are always on the lookout for newsworthy items that they can use. By submitting a press release about your website to any or all of the press release wires on the web, and with the press release containing your website’s URL, you can potentially have your link published to thousands upon thousands of offline and online publications very, very easily.

4. Video marketing. Video is hot these days. Websites like YouTube are among the most popular online destinations these days. You can capitalize on the general public’s fascination with videos by creating a video that is relevant to the subject of your website and embedding a watermark on the same which will contain your website’s URL. Uploading such a video in YouTube alone can guarantee thousands of new visitors overnight.

5. Web 2.0 marketing. Social networking (Facebook, MySpace, etc.) social bookmarking (StumpleUpon, among others) and social news indexing (Digg, Reddit and the likes) are just some of the new media that you can exploit for free to expose your URL to more people and to generate direct traffic to your web pages.

Article Directory: http://www.articledashboard.com

Debra Freligh is a well-known Marketing expert and the owner of DMF Media: