Thursday, July 27, 2017

How to Choose a Domain Name

Choosing a Domain Name

Though it is sometimes possible that your wonderful, memorable and money-magnetic domain label will come right from ‘out of the blue’, you need to have a good contingency plan. From personal experience of my own and my clients, I know it can be a frustrating exercise.

In fact, choosing that perfect domain name can almost seem harder than building your actual site. Once you think of one you like, then of course it’s nearly always taken.

Hopefully this post can help relieve some of the stress or at least give you some ideas on the best way to proceed.

It helps to clarify some terms up front for those of you who are novices.

Navigating the Worldwide Web

Do you know just how a domain operates? You may see “Food.com,” and start salivating prior to you even visiting, but networks and computer systems do not use names for addresses, they utilize numbers. A domain label, after that, is converted by the Internets’ Domain Name Servers (DNS) into an address  to represents a particular computer system on the Internet. And, yes, some pc’s could have more than one domain name. Anyway, the identifier that the DNS creates for each and every computer system is called an IP (Internet Protocol) address.

The IP addresses administered by the DNS enables computer individuals to locate their means around the Internet by searching for these IP addresses, much like a distribution van will certainly seek your house address to bring the package deals to your door. The Internet delivers “packages” (of information) to your virtual door in a similar fashion, and the DNS makes it less complicated using a knowledgeable set of letters (a “domain”) as opposed to the hard-to-memorize IP addresses. This permits you to type www.yourcompany.com rather than 65.69.59.255.

What’s a Good Domain?

A business domain name should reflect what you do as closely as possible. TheComing up with a domain name problem lies in that with the fast growth of the Internet, what was once an easy task in the early days, has gotten considerably more complicated since a lot of the ‘easy’ names have already been taken. Business’s that came early to the Internet party had time to educate people as to labels and to be early in creating strong online brand identities.  But, to keep it simple,  if you are offering flowers do not name your site Apples.com.

Great domain labels are neither too long nor too involved. It’s preferable that a domain label contain a couple of key phrases that relate to the website and/or company concentration, if possible.

Keywords in Relation to Your Domain

To help your website help higher placements and positions with the major online search engines, you generally want to try to incorporate a keyword or main concept in to the domain when you go to choose your domain name. Having a label like JaysAutoRepairs.com will certainly do considerably better with search engines than JaysRepairs.com. With the first domain name you know the website repairs vehicles, whereas the 2nd name doesn’t inform you what sort of repairs Jay does. This is not extremely useful for guiding your prospective customers to your company.

You may find that some labels or blends of words that are already in usage can easily be customized with using a hyphen or two, or a prefix and suffix. This is an often forgotten means to obtain a domain name that otherwise could not be accessible without the hyphens. If the domain you desire is NorthsideHaulers.com, and it is taken, you can consider making use of Northside-Haulers. com rather. Personally, I don’t really like using hyphens because I feel that it makes remembering the domain harder, and the reason you’re using is that there are a lot of of domains with the keywords you want already in existence. So if your potential customer doesn’t get it right, then there is a good chance they could easily land on your competitors site.

I must prefer adding a prefix or suffix to my main keyword that I want in the domain. For example, say I was building a site about baseball caps. Obviously this is a popular search term and most variations of those words are going to be taken. Then you might try something like using ‘popular’, ‘best’, ‘unique’, etc to differentiate your name. Also, location identifiers are an excellent choice if you’re a local business. Another idea is to use your corporate structure to set yourself apart. In the example above you could use hatsllc or hatsinc. I’ve found that this can be really effective.

When you go to choose a domain name,  you can search for domains at your registers, but I’ve found a couple of free tools I like better:

Cover on yourself with other low-priced domain name extensions, and never stop considering exactly what various other creative, remarkable labels could help you.

Dot Coms Still Rule

Though all domain registers offer a myriad of different versions of your chosen domain, if possible you want to stay with one of the primary ones dot com; dot net; dot org for your business. Of these, the dot com is still the preferred, but I’ve seen sites rank using nearly all of them including dot info. It really depends upon your specific situation and what your site is about. The new dot co is being pushed by the providers because competition is much less for the name you want, just realize that it’s much more expensive, especially so at renewal time.

You may also want to protect your brand-new label by signing up a number of extensions.

Note: One additional fact: If you have a name that is commonly misspelled, you may take into consideration signing up a domain in the misspelled variation and redirecting that traffic, also. There is a thriving business in signing up misspelled star and business names to take advantage of people’s bad punctuation and typographical errors.

Conclusion:

When attempting to come up with a great domain name for your company, it is important to spend a little bit of time playing and experimenting with words and word pieces. Attempt to work some key words and/or core suggestions into the domain. Never stop considering exactly what various other creative, relevant labels could help you. You can easily route additional new domain names to your primary website, so other than the annual cost of the domain itself, it can be a relatively inexpensive way to help people searching other keywords find you. Choosing a domain name can be fun if you approach it with the right attitude. Look at it as a chess match or an online game.

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