Thursday, April 27, 2017

Search Engine Ranking Critical

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Filed under Articles, SEO

A recently released study showing the importance of search engine rankings confirms that having a good natural search ranking is critical to your profitability. Even being on the first page of Google is not an automatic path to riches if you look at the table below. The difference between being 4th and 1st equates to a 600% difference in visits, hence opportunity.

Rank

% of Clicks

Visits per 1,000

1

42.1%

421

2

11.9%

119

3

8.5%

85

4

6.1%

61

5

4.9%

49

6

4.1%

41

7

3.4%

34

8

3.0%

30

9

2.8%

28

10

3.0%

30

As you can see, nearly 90% of initial clicks happen on the first page. For local businesses nearly 70% of local searches take place online and nearly 40% take place from a mobile type device. This number is expected to increase to nearly 60% within the near future.

 

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